The adult drama is undoubtedly one of HBO’s most popular series, and despite critics’s vocal judgment of the show’s graphic content-and inconsistent plot-fans and haters alike couldn’t help but tune in every Sunday. We were also treated to astounding performances by Sydney Sweeney, Alexa Demie, and Nika King, all of whom showed more vulnerability than ever this season. Plot points aside, Euphoria’s second chapter brought us more beautiful cinematography and Labrinth’s tear-inducing soundtrack. Sure, fans expected drugs, betrayal, and sex with some violence sprinkled in between (you know, your average run-of-the-mill high school problems), but creator Sam Levinson is definitely surprised us with an onslaught in the HBO drama’s sophomore chapter: Rue’s breakdown, Cassie’s secret affair, Cal’s penis, and of course, Lexi’s all-too-revealing play.
#EUPHORIA MADDY SERIES#
Also the strategic partnership established between the Head of Style of the series Heidi Bivens and the personal connections of Alexa Demie who proposed the vintage store Aralda Vintage from which come the best clothes tried by Maddy in the series and the nail-artist Natalie Minerva, by now the head of nail art in the Euphoria's dressing rooms, has positively influenced the result.Just when we thought euphoria couldn’t get more intense, season 2 opened with Fezco’s grandmother shooting his abusive father in both legs.
#EUPHORIA MADDY TV#
The success of the series' styling certainly comes from Bivens' ability to pick up trends from the runways and exemplify high fashion in a TV series as few times before, exploiting the fine line between reality and fiction woven by Sam Levinson's plot to build aspirational models within a teen drama. Maddy's character becomes the Carrie Bradshaw of the Alpha Generation, a magnetic personality halfway between a marketing operation and a true icon that encapsulates the zeitgeist behind impulsive behavior and a wardrobe without filters.
Un post condiviso da Maddy Perez crackdown on emerging designers and niche American brands triggered by Euphoria is proof that to be successful you need good content, but above all the right channel in which to convey it. The report speaks of a 42% increase in searches on cut-out garments and 18% on cropped cardigans, worn by all the protagonists but in particular by Maddy, who confirms herself as the most loved character with the most desired wardrobe.
From the Jacquemus cardigan to the Vivienne Westwood corset, trends in online searches have skyrocketed for several product categories after appearing in an episode or even a scene from the second season. On TikTok the videos with hashtag #euphoriafashion are more than 25 million, and the influence of Heidi Bivens' styling has become the protagonist of controversies and real style currents, bordering on the "-core" in vogue on social. After following the best beauty and fashion looks of Euphoria episode after episode and seeing the faces that animate the series on the coolest fashion campaigns, from Dominik Fike for Calvin Klein to Jacob Elordi for BOSS and Barbie Ferreira for YSL Beauty, maybe we already knew, but now the quantitative data from Lyst are here to confirm it: Euphoria has gone from being a source of inspiration to dictating market trends.
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